🐾 Pet Food & Animal Welfare

The hidden welfare costs in pet food production, and how conscious pet owners can make better choices

The Welfare Problem in Pet Food

The global pet food industry consumes enormous quantities of animal protein — estimated at 20+ million tonnes per year. This creates a significant but often overlooked welfare dimension: the animals that become pet food are largely subject to the same welfare failures as animals in conventional food systems. Understanding what goes into pet food, and the welfare conditions of those animals, is an important part of the animal welfare picture for anyone who cares about their pets and the animals in the food system.

$150B
Global pet food market value (2025)
20M+
Tonnes of animal ingredients used annually
25-50%
Estimated share from aquatic animals (fish meal, etc.)
1.8B
Estimated cats and dogs kept as pets globally

⚠️ The Core Ethical Tension

Pet owners who care about animal welfare face a genuine dilemma: their companion animals often require or thrive on animal-based protein, yet the animals providing that protein may be living in poor welfare conditions. This creates a layered problem — loving one animal while contributing to the suffering of others. There are no perfect solutions, but informed choices can meaningfully reduce the harm. The key is understanding the landscape and making the most welfare-conscious choices available.

🔍 Common Pet Food Ingredients — Welfare Assessment

IngredientPrimary SourceWelfare StatusNotes
Chicken meal/by-productsBattery cage and broiler chickensHigh ConcernOften sourced from conventional broiler or layer operations with documented welfare issues
Fish mealWild-caught forage fishHigh ConcernBillions of sentient fish caught without stunning; sustainability and welfare concerns combined
Salmon (wet food)Farmed Atlantic salmonModerate ConcernWelfare varies by farm; sea lice, crowding, and slaughter methods are main issues
Beef by-productsConventional cattleModerate ConcernFeedlot conditions vary; by-products often from animals with better mobility than intensive poultry
Pork by-productsIntensive pig farmingHigh ConcernGestation crates, tail docking, and intensive confinement are prevalent in supply chains
Tuna/white fishWild-caught commercial fisheriesHigh ConcernNo stunning; large bycatch mortality; consciousness at slaughter well-documented in large fish
Insect protein (emerging)BSF, mealworms, cricketsUncertainWelfare status uncertain; lower probability of suffering per unit protein than vertebrates
Plant protein supplementsLegumes, grainsLow ConcernNo direct animal welfare issues; suitable as supplement or base for some formulations
Certified welfare ingredientsHigher-welfare certified farmsImprovedASC, RSPCA Assured, and similar certifications indicate improved but not perfect welfare

🐱 Cats: Obligate Carnivores

Cats are obligate carnivores and require taurine, arachidonic acid, and preformed vitamin A from animal sources. This makes truly vegan diets medically risky without careful supplementation. However, this doesn't mean welfare-indifferent choices are necessary:

  • Choose certified higher-welfare brands
  • Prioritize chicken/beef over fish-heavy diets where possible
  • Watch for emerging insect-protein formulations
  • Lab-grown meat options for cats in development
  • Ask brands about their sourcing standards

🐶 Dogs: Flexible Omnivores

Dogs are omnivores and can thrive on carefully formulated plant-based diets, offering more flexibility for welfare-conscious pet owners:

  • Veterinary-supervised vegan diets are viable for many dogs
  • Multiple peer-reviewed studies show dogs on complete vegan diets have equivalent health outcomes
  • Brands like V-dog and Benevo meet nutritional standards
  • Insect-protein diets are a middle-ground option
  • Even reducing fish meal content meaningfully reduces welfare impact

🐠 The Fish Meal Problem

Fish meal is a major hidden welfare issue in pet food. Forage fish (anchovies, sardines, herring) are caught in massive quantities to be processed into meal and oil. The key welfare and sustainability concerns:

  • Billions of fish die by asphyxiation, crushing, or being ground alive
  • No stunning requirement for wild-caught fish in any jurisdiction
  • Fish meal also drives wild fish population depletion
  • One kg of fish meal requires 4-5 kg of wild-caught fish
  • Sustainable and welfare-certified fish ingredients remain rare

🔬 Emerging Alternatives

The pet food industry is at the forefront of alternative protein innovation:

  • Cultivated meat: GOOD Meat and others developing cell-based pet food
  • Insect protein: Multiple commercial brands now available; lower land/water footprint
  • Single-cell protein: Yeast and algae-derived protein showing promise
  • Precision fermentation: Animal-identical proteins without slaughter
  • Novel plant proteins: Improved amino acid profiles targeting cat needs

🚀 The Future of Welfare-Positive Pet Food

The next decade may see a significant transformation in pet food's welfare footprint. Several converging trends point in a positive direction:

✊ Practical Steps for Welfare-Conscious Pet Owners

🏷️ Read Labels

Check if brands publish welfare sourcing standards. Avoid brands with heavy fish meal ingredients or no welfare sourcing policy.

🌿 Consider Alternatives

For dogs: explore veterinary-supervised plant-based or insect-protein diets. For cats: look for certified welfare brands and minimize fish-based products.

📧 Ask Brands

Email your pet food company asking about their animal welfare sourcing standards. Consumer pressure drives corporate change in the pet food sector.

💡 Support Innovation

Support organizations working on cultivated meat and alternative protein for pets. The Good Food Institute has a pet food program worth following.