Premium large prawn and jumbo shrimp markets command higher prices, creating potential commercial incentive for welfare investment, but current welfare standards remain inadequate for these crustaceans.
The premium price commanded by large prawns creates a market structure where welfare investment could be commercially viable. However, current premium markets focus on size and freshness rather than welfare. Live boiling of large prawns in upscale restaurants perpetuates a practice that causes demonstrable suffering. The commercial logic of premium markets could be redirected toward welfare if consumers demanded it.