Choosing effective animal welfare charities requires understanding evaluation criteria beyond emotional appeal, including impact evidence and cost-effectiveness.
Not all animal welfare charities are equally effective at reducing animal suffering per dollar donated. Organizations working on systemic change through corporate campaigns and legislation typically have far higher cost-effectiveness than direct care organizations. Animal Charity Evaluators provides rigorous evaluation using clear criteria including evidence of impact, cost-effectiveness, room for more funding, and organizational quality. Using these evaluations transforms the welfare impact of donations.