Major food companies have made significant animal welfare commitments in response to consumer campaigns, but accountability for follow-through remains variable.
Corporate welfare commitments are a major driver of welfare improvement but their value depends on follow-through. The cage-free egg transition demonstrates that corporate commitments can be realized at scale when maintained under sustained pressure and supported by supply chain development. The Better Chicken Commitment faces timeline pressures as companies struggle with supply chain transformation. Accountability mechanisms including third-party verification are essential.