Cultural attitudes toward animals shape welfare standards and practices, with significant variation between and within countries requiring culturally informed advocacy strategies.
Animal welfare advocacy must be culturally informed to be effective. Approaches that work in secular urban Western contexts may not translate to rural, religious, or non-Western cultural contexts. Understanding the cultural frameworks through which animals are understood in each context enables more effective advocacy that builds on existing values rather than imposing external frameworks. Cultural change toward greater animal welfare concern is occurring globally but at different rates and through different mechanisms.