Establishing a genuine welfare culture on livestock farms requires leadership from farm owners and managers that creates shared values around animal care.
Animal welfare on farms is ultimately a cultural achievement as much as a technical one. Farms where welfare is genuinely valued create conditions where every employee recognizes and responds to welfare problems, where welfare concerns are raised without fear, and where continuous improvement is expected. Farm leadership that models welfare-conscious behavior and creates psychological safety for welfare concerns creates this culture. Technical interventions work better within welfare cultures.