Conventional broiler chickens have been bred for extreme growth rates that cause significant health problems, making breed welfare one of the most pressing issues in farm animal advocacy.
The welfare impacts of fast-growing broiler genetics represent a systemic problem built into the very biology of conventional commercial chickens. Unlike housing or enrichment improvements, the core problem is that the birds have been selected for growth rates their bodies cannot support healthily. Transitioning to slower-growing breeds that are more active, have better leg health, and live more natural lives requires industry commitment and consumer willingness to accept slightly higher prices. The Better Chicken Commitment and similar industry pledges represent important progress toward addressing this fundamental welfare challenge.