Certification schemes for broiler chickens vary enormously in what they require and how much improvement they deliver for birds' daily lives.
Certification schemes for broiler welfare have proliferated, but not all deliver equal benefits. The most meaningful improvements come from switching to slower-growing breeds, reducing stocking density, providing enrichment, and giving outdoor access. Corporate commitments to the Better Chicken Commitment represent a significant step but must be followed through with supplier-level implementation and audit. Consumer demand for certified products provides the economic signal that drives change.