Collisions with windows and buildings kill hundreds of millions of birds annually in North America and Europe, making this one of the most significant human-caused bird mortality sources.
Window collision mortality represents a significant and largely invisible welfare problem. Birds that strike windows typically die from internal injuries, traumatic brain injury, or secondary predation while stunned. The solution exists: bird-friendly glass designs that are visible to birds but not disruptive to human occupants reduce strikes dramatically. Building certification schemes increasingly incorporate bird-friendly glazing requirements, and retrofitting existing buildings with deterrent films is cost-effective.