Legislative and regulatory change is the most powerful lever for improving animal welfare at scale, requiring sustained advocacy, coalition building, and strategic engagement.
Policy advocacy is essential for animal welfare improvement because market mechanisms alone cannot drive change fast enough or broadly enough to address the scale of animal suffering. Legislation sets minimum floors and removes competitive disadvantage from welfare-conscious producers. Well-crafted regulation backed by evidence and public support has achieved lasting improvements: battery cages, sow stalls, and veal crates have been eliminated or significantly restricted through EU legislation. Strategic advocacy identifies tractable policy windows, builds coalitions across sectors, and frames animal welfare in terms that resonate with policymakers.