The socialisation period between 3 and 14 weeks is the most important developmental stage in a dog's life, with experiences during this window shaping adult behaviour permanently.
Adult fearfulness rooted in inadequate socialisation causes chronic suffering throughout a dog's life. Fearful dogs experience anxiety in normal situations, limiting their ability to enjoy walks, meet people and live comfortably in the human environment. The welfare cost of inadequate socialisation accumulates over 10-15 years. Conversely, well-socialised puppies that experience the world as safe and predictable develop the behavioural resilience to cope with new experiences throughout their lives. The socialisation period represents the highest-leverage welfare intervention available to dog breeders and owners.