House martins have declined by 57% since 1970 and face threats from reduced insect availability, loss of nest sites and harsh conditions during African migration.
House martin welfare is directly linked to insect availability during the breeding season and adequate nest site provision. Chicks fed insufficient insects during development have compromised immune systems and survival probability. Loss of nest sites through building modernisation removes colonies established over generations. The combination of insect decline and nest site loss creates compounding welfare pressures for individual birds. Artificial nest cups are highly effective at compensating for lost natural sites, and reducing pesticide use near breeding colonies directly improves insect availability for chick feeding.