Better Chicken Commitment: Industry Welfare Standards

The Better Chicken Commitment sets out a suite of welfare improvements for broiler chickens that leading food businesses have committed to implementing by 2026.

Key Facts

The BCC requires transition to slower-growing breeds with better health outcomes
Maximum stocking density of 30 kg per square metre is required
Minimum light intensity and duration requirements improve activity and health monitoring
Controlled atmosphere stunning is required to avoid live shackling stress
Audit and reporting requirements create accountability for commitment delivery

Welfare Considerations

The Better Chicken Commitment represents a major potential welfare improvement for hundreds of millions of birds if delivered in full. Slower-growing breeds alone substantially reduce leg disorders and cardiovascular disease that cause chronic pain in fast-growing commercial broilers. Retailer and food service commitments need to be translated into verified supply chain practice rather than remaining aspirational statements. Consumer support for BCC-committed brands creates market incentives for delivery.

What You Can Do

Shop at retailers that have signed and are delivering on the Better Chicken Commitment
Ask restaurants and food businesses about their BCC commitments
Support Compassion in World Farming monitoring of BCC commitments
Advocate for mandatory welfare labelling that makes BCC compliance visible to consumers
Reduce chicken consumption or choose only certified sources if BCC brands are unavailable