India's rapidly growing poultry industry involves hundreds of millions of chickens in conditions that present significant welfare challenges at scale.
The scale of poultry production in India means welfare improvements there affect enormous numbers of birds. Emerging welfare standards and NGO engagement are beginning to drive change, particularly as export markets require certification. The challenge is ensuring that welfare improvement keeps pace with the rapid growth of production. Consumer awareness in India is growing and beginning to create market pressure for improvement alongside regulatory development.