Fish welfare advocacy faces unique challenges due to public perception and the scale of fish use, but effective advocacy can achieve significant welfare improvements.
Fish welfare advocacy is particularly important given the enormous scale of fish use and the historical neglect of their welfare needs. Effective advocacy combines scientific evidence with clear consumer messages, targeting both individual choice and systemic policy change. The growing scientific consensus on fish sentience provides a strong foundation for advocacy, and progress in regulatory and market contexts demonstrates that change is achievable.