Reform of dog breeding practices to prioritise health over appearance is one of the most important welfare improvements available for the companion dog population.
Breeding reform is the most fundamental intervention for many inherited health conditions because it prevents disease from occurring rather than treating it after it develops. Progress requires action by breeding clubs, the Kennel Club, vets, and consumers. Breeders who prioritise health over appearance exist in all breeds and deserve support through purchasing decisions that reward responsible breeding. Legal requirements to limit extreme conformations provide a floor that market pressure alone cannot achieve.