Hundreds of millions of birds die each year from building window collisions, making this one of the most preventable sources of bird mortality.
Window collision causes acute trauma including skull fractures, brain injury, and internal haemorrhage. Stunned birds that survive may suffer from concussion for hours and are highly vulnerable to predation and temperature extremes. Even birds that fly away after collision often die from delayed injury. The scale of this mortality represents enormous individual suffering that is largely preventable through building design and retrofit measures.