Cattle have a strong motivation to groom themselves and each other; automatic rotating brushes in dairy units are one of the most welfare-positive and commercially adopted enrichment interventions available.
The grooming motivation in cattle is strong enough that access to grooming resources is considered a meaningful welfare outcome measure. Automatic brushes satisfy an intrinsic behavioural need while also removing ectoparasites and improving skin and coat health. Their rapid commercial adoption demonstrates that welfare improvements can align with practical farm management.