Slower-growing broiler breeds demonstrate dramatically better welfare outcomes than standard commercial breeds.
The welfare improvement from switching to slower-growing breeds is substantial and well-documented. Leg health, cardiovascular function, and activity levels are all dramatically better in slower-growing birds. The extra days of life are lived in much better health than the final days of fast-growing birds. Breed reform is the single most impactful change available in broiler production and the Better Chicken Commitment has mobilised significant market demand for it.