French Bulldogs, Pugs, Bulldogs, and other brachycephalic breeds are experiencing a popularity surge despite severe, painful structural health problems that are inherent to their breeding.
BOAS means affected dogs breathe through what is functionally a permanently compromised airway. In human terms, this equates to breathing through a straw all day — every day of their lives. These dogs cannot run, play vigorously, or tolerate heat without respiratory distress. Many cannot sleep without waking to reposition and breathe. Surgery improves but does not cure the condition. The normalisation of extreme conformation — owners describing their dog's snoring as cute — represents an acceptance of permanent suffering that would be recognised as cruelty if inflicted deliberately.