Enrichment in zoos is most effective when it is species-specific, unpredictable, challenges the animal, and is designed based on the animal's natural history and behavioural needs.
Not all enrichment is equal. A rubber ball placed in a tiger enclosure may be ignored entirely; a scent trail of prey species hormones leading to a puzzle feeder may engage the animal for hours. Effective enrichment requires knowledge of the species natural history, sensory capabilities, and social structure. It should provide choice, challenge, and unpredictability. Measuring whether enrichment is actually used and effective — through behavioural observation and comparison with baseline stereotypy rates — is as important as providing it.