On-farm mortality rates provide a simple, powerful welfare indicator — high death rates signal systemic welfare problems that need urgent attention.
Mortality rate is one of the most direct welfare indicators available — dead animals are the clearest evidence that welfare has failed. High mortality signals disease, inadequate housing, poor nutrition, or management failures. Benchmarking mortality against industry norms allows identification of outlier farms that need urgent intervention. Declining mortality rates over time indicate genuine welfare improvement. The challenge is that industry-average mortality rates are themselves often too high — improving on a poor baseline is not sufficient. Absolute mortality targets should be based on what is achievable with good management, not on what is common.