Up to one billion birds die from window collisions annually in the US; simple deterrents on home and building windows dramatically reduce mortality.
Window collisions cause immediate death or serious injury to hundreds of millions of birds annually. Even birds that fly away after striking glass may suffer internal injuries leading to delayed death. The scale of this mortality represents a massive ongoing welfare harm that is largely preventable. UV-reflective window coatings, external screens, angled glazing, and patterned glass are all effective deterrents. The gap between available solutions and their adoption represents a major opportunity for welfare improvement.