Over 50 million pheasants are reared and released annually in the UK for shooting, raising significant welfare concerns during rearing, release and the hunt itself.
Rearing pheasants in high-density pens causes chronic frustration, fear and injurious pecking despite beak trimming. Released birds are poorly adapted to the wild and suffer high mortality. The shooting industry argues it provides conservation land management benefits, but welfare during rearing and the manner of wounding during shoots are ongoing concerns.