The first 12-16 weeks of a puppy's life are critical for social development. Inadequate socialisation during this window causes lifelong fear and welfare problems.
Poor puppy socialisation creates lifelong welfare problems. Dogs that are fearful of people, animals, traffic, or environments they were not exposed to as puppies cannot be easily rehabilitated. Chronic fear causes persistent psychological suffering and limits the environments the dog can occupy safely. Fear-based aggression leads to owner relinquishment and frequently euthanasia. The economic and emotional cost of poorly socialised dogs is enormous. Brief, positive exposures to the full range of environments the dog will encounter as an adult, administered during the critical window, creates confident, well-adjusted dogs.