The puppy socialisation period between 3 and 14 weeks of age is critical for the development of a confident, well-adjusted dog, and failures during this period cause lifelong welfare problems.
Inadequate socialisation is one of the leading preventable causes of fear-related behaviour problems in adult dogs. Dogs that miss exposure to key stimuli during the sensitive period may never fully habituate to those stimuli as adults, leading to chronic anxiety, reactivity, and aggression. These behaviour problems significantly impair quality of life and are a leading reason for relinquishment to rescue organisations. Breeders bear primary responsibility for socialisation quality during the puppy's first weeks, and buyers should assess socialisation quality before purchase.