An estimated 100 million birds die from building and window collisions annually in the UK alone, making it one of the most significant preventable causes of wild bird mortality.
Birds that survive initial impact suffer from concussion, internal haemorrhage and bone fractures. Recovery without care is uncertain; birds left on the ground are vulnerable to predation while disoriented. The scale of preventable mortality represents enormous cumulative suffering across wild bird populations already under pressure from other threats.