Providing enrichment to broiler chickens can significantly improve welfare by encouraging natural behaviours that are suppressed in barren environments.
Broiler chickens in barren environments show low activity, high rates of leg disorders, and limited expression of natural behaviours like dust bathing, perching and foraging. Enrichment does not eliminate problems caused by fast-growing breeds but measurably improves welfare. The cost of basic enrichment is low relative to welfare gain. Consumer and retailer pressure drives adoption.