Farm Animals

Progress in Broiler Chicken Welfare

The Better Chicken Commitment sets a benchmark for welfare improvements in broiler production that represents achievable change at scale.

Key Facts

The Better Chicken Commitment requires slower-growing breeds, lower stocking densities, and enrichment
Over 200 companies have signed the BCC globally since its launch in 2016
Slower-growing breeds like RSPCA Hampshire show significantly fewer leg and heart problems
Stocking density reductions from 42 to 30 kg per square metre improve welfare measurably
EU Chicken Directive sets minimum standards but the BCC sets a higher bar

Welfare Considerations

Conventional broiler production involves breeds selected for extreme growth rates that cause leg disorders, cardiac failures, and chronic discomfort in the majority of birds. At typical stocking densities, birds have insufficient space to move freely in the final weeks before slaughter. The BCC addresses these problems systematically and its adoption by major retailers signals that welfare-positive broiler production is economically viable.

What You Can Do

Ask retailers whether they have signed the Better Chicken Commitment
Choose chicken from brands that specify BCC-compliant welfare standards
Advocate for the BCC to be adopted by catering and fast food companies
Support EU legislation to mandate BCC-equivalent standards
Reduce chicken consumption as these welfare transitions occur