Window strikes are one of the leading human-caused causes of wild bird mortality, killing hundreds of millions of birds annually worldwide.
Birds that strike windows at full speed typically suffer traumatic brain injury and die immediately or within hours. Survivors often cannot fly and die from exposure, dehydration, or predation. Birds appearing stunned after window strikes may be in a fatal condition even when they appear to recover. The scale of window strike mortality — affecting common and rare species equally — makes building design a significant bird welfare issue.