Window strikes kill up to 1 billion birds annually in North America alone, making them one of the largest human-caused sources of bird mortality.
Birds that strike windows experience acute trauma ranging from fatal immediately to delayed death from internal injury. Many collisions cause concussion from which birds may appear to recover before dying hours later. The cognitive inability to perceive glass as a barrier means that without human intervention, individual birds repeatedly strike the same window. The scale of the problem — potentially a billion deaths annually in North America — makes window strike reduction one of the most tractable welfare interventions available to individual householders.