Over 50% of dogs and cats in the UK and US are overweight or obese — a significant welfare problem causing joint disease, metabolic disorders, and reduced quality of life.
Obese animals cannot exercise normally — reducing quality of life beyond the physical effects of excess weight. Chronic joint pain in obese dogs limits mobility and enjoyment of activity. Cats with hepatic lipidosis from rapid weight loss during anorexia face a life-threatening condition. Prevention through appropriate feeding is simpler and kinder than treatment.