Flat-faced dogs like French Bulldogs and Pugs suffer from lifelong breathing difficulties caused by selective breeding. Welfare science is driving campaigns for breed standard reform.
Brachycephalic breeds represent an ethical crisis in companion animal breeding — dogs bred with features that cause lifelong suffering as a direct consequence of deliberate human selection for appearance. Many owners genuinely don't recognise their dog's laboured breathing, noisy sleep and exercise intolerance as abnormal because it has been normalised. Breed standard reform and public education are essential.