The deliberate breeding of flat-faced dogs for extreme features has created a population-level welfare crisis.
Brachycephalic obstructive airway syndrome causes chronic respiratory suffering: every breath is laboured, exercise causes rapid distress, and sleep is disrupted by airway obstruction. These are not minor imperfections — they are systematic suffering bred in by deliberate selection for extreme facial flatness. The popularity of these breeds has increased despite widespread awareness of welfare problems, partly driven by social media imagery. Consumer choice, veterinary guidance, and ultimately breeding standards regulation are all needed to reverse this welfare crisis.