Pheasant shooting involves the release of approximately 40 million birds annually in the UK alone, with welfare concerns spanning rearing conditions, release, shooting, and wounded bird retrieval.
Pheasants released for shooting face welfare challenges across their lifecycle: rearing in high-density pens, stress during release into unfamiliar environments, and the trauma of shooting including high rates of wounding that are not immediately lethal. Wounded birds may survive for days or weeks with injuries before dying from their wounds. Welfare improvements in pheasant shooting require attention across all stages.