Nutritional welfare for companion animals is fundamental but complicated by marketing claims that often outpace scientific evidence.
Companion animal nutrition exists at the intersection of genuine welfare science and intense commercial marketing. Obesity is the most widespread nutritional welfare problem — it causes joint pain, reduced activity, shortened lifespan, and metabolic disease. Dental disease is almost universal in cats and dogs and often causes chronic unrecognised pain. Getting nutrition right requires veterinary guidance, appropriate portion control, and scepticism toward marketing claims.