Compassion in World Farming has pioneered corporate and legislative welfare campaigns that have protected hundreds of millions of farm animals.
CIWF's corporate engagement model demonstrates that working with food industry to secure commitments can protect enormous numbers of animals. A single company cage-free commitment may affect millions of hens annually. The combination of public campaigns, industry engagement, and legislative advocacy has proven more effective at scale than purely confrontational approaches. Their model has been adopted by organizations globally.