The emerging field of positive welfare in livestock aims to ensure animals experience good lives, not merely lives free from the worst suffering.
Minimum welfare standards prevent the worst suffering but do not ensure good lives. Positive welfare science asks what it would take for an animal to flourish — to experience comfort, interest, pleasure, and social satisfaction. The commercial case for positive welfare is strengthening as evidence accumulates that animals in positive welfare states have better health, productivity, and longevity.