Digital traceability technologies connect food products to their origins, enabling welfare claims to be verified and welfare problems to be traced.
Traceability technology enables the verification of welfare claims that would otherwise be unverifiable by consumers. When a product's origin can be traced to a specific farm and production date, welfare audit records from that farm become meaningful. This creates accountability that voluntary commitments without traceability cannot provide. Consumer demand for traceability and regulatory requirements are both driving adoption.