Evidence-based advocacy is more effective than intuition-based approaches; understanding what works helps advocates allocate effort for maximum impact.
Animal welfare advocacy has developed evidence-based understanding of what works. Campaigns that combine consumer engagement, corporate negotiation, and legislative advocacy are most effective at driving systemic change. Messaging that connects to personal values outperforms graphic shock tactics for most audiences. Strategic prioritization of tractable welfare problems with large scale impact achieves more welfare improvement per unit of effort than unfocused advocacy.