Third-party welfare certification schemes help consumers identify higher welfare products, though they vary significantly in the standards they require.
Third-party welfare certification provides a mechanism for consumers to support better welfare through purchasing decisions, but the landscape of certification programs is confusing and varies enormously in rigor. The most meaningful programs require regular on-site audits, have clear and science-based standards, and do not allow the worst practices. Weaker certifications may require little more than self-declaration. Building consumer literacy about which certification logos are meaningful is an important element of market-based welfare improvement. Government-mandated welfare labeling with standardized tiers would be more effective than the current voluntary scheme proliferation.