Reducing Demand for Trafficked Animals

Demand reduction campaigns targeting consumers of trafficked wildlife products are essential complements to supply-side enforcement efforts.

Key Facts

Consumer demand from Asia, Europe, and North America drives most illegal wildlife trafficking
Behavior change campaigns in key consumer countries have shown measurable demand reduction
Social media has been used effectively to reduce demand for wildlife selfies and trophy photos
Education campaigns targeting younger demographics show promise for long-term demand reduction
Celebrity endorsements and social norm messaging have been particularly effective in some contexts

Welfare Considerations

Wildlife trafficking persists because consumer demand exists. Supply-side enforcement — anti-poaching and border control — is necessary but insufficient without addressing demand. Demand reduction campaigns in key consumer markets have shown promising results. In China and Vietnam, campaigns against shark fin soup and ivory have measurably reduced consumer demand. Campaigns targeting the wildlife selfie trade on social media have reached millions of potential consumers. The most effective demand reduction campaigns combine norm-based messaging, education about welfare and conservation impacts, and alternative status symbols that replace the social functions of wildlife products.

What You Can Do

Learn and share information about the harm caused by wildlife product demand
Never purchase wildlife products or participate in wildlife experiences that drive trafficking
Share information on social media that explains why wildlife selfies drive trafficking
Support organizations conducting demand reduction campaigns in key consumer countries
Advocate for education programs in schools targeting future generations of wildlife product consumers