The global Better Chicken Commitment represents the most significant corporate welfare pledge for chickens. Understanding its requirements and uptake helps advocates track progress.
The Better Chicken Commitment represents a fundamental shift from the genetics that currently cause suffering for tens of billions of broilers annually. Standard broilers grow so fast their legs, hearts, and lungs cannot keep pace — causing lameness, heart failure, and ascites. Slower-growing breeds have dramatically better mobility, lower mortality, and better immune function. The BCC additionally requires meaningful enrichment including perches, litter quality standards, and maximum stocking densities. Compliance monitoring and retailer enforcement are the current critical factors.