Industrial fishing kills billions of non-target animals annually — bycatch reduction is a critical welfare priority.
Bycatch — the incidental capture and killing of non-target animals — represents one of the largest sources of preventable wildlife mortality on Earth. Animals caught as bycatch drown in nets, die from pressure changes when hauled from depth, or suffer injuries from hooks and lines. Many of the most affected species — sea turtles, dolphins, whales, and sharks — are slow-reproducing and ecologically important. Technological solutions exist but require regulatory mandates and consumer pressure to implement at scale.