Rising companion animal ownership in Asia and emerging economies brings welfare opportunities and challenges.
Rapidly growing companion animal markets in China and other emerging economies represent both a welfare risk and an opportunity. Welfare risk: rapidly increasing pet ownership without adequate welfare education or regulatory frameworks creates welfare problems at scale. Opportunity: growing middle-class pet owners represent a constituency for animal welfare improvement that did not previously exist. China's recent legislative developments on companion animal welfare reflect this changing public sentiment. Supporting welfare education and regulatory development in these growing markets is a high-leverage global welfare strategy.