Broiler chickens are the most numerous farmed land animal globally, with their welfare shaped by a few large genetics companies that supply almost all commercial production.
The consolidation of broiler genetics into a handful of companies means that the welfare of 70 billion birds annually is determined primarily by breeding decisions made by a very small number of people and institutions. Advocacy targeting genetics companies and major customers who specify breed requirements can have leverage disproportionate to typical consumer welfare campaigns. The availability of proven welfare-improved breeds at modest cost premium makes breed transition one of the most tractable welfare improvements available in animal agriculture.