The fashion industry can reduce animal welfare harm through material choices and wool sourcing transparency.
The fashion industry's wool supply chain creates welfare harms at multiple points: stressful shearing, mulesing for fly prevention in high-risk regions, and the basic welfare conditions under which sheep are kept. Consumer choices that favor mulesing-free certified wool or wool alternatives create market incentives for welfare improvement throughout the supply chain. The fashion industry has responded to consumer pressure on welfare in ways that agricultural commodity markets have not, making fashion-focused welfare advocacy particularly tractable.