As public opinion turns against marine mammal captivity for entertainment, alternative ways of experiencing and learning from these species are developing.
The development of alternatives to marine mammal captivity is accelerating as public demand for captive cetacean performances declines. Virtual reality cetacean experiences, responsible wild whale watching, and sanctuary-based education all provide wildlife engagement without the welfare costs of captivity. The transition period — as existing captive populations age out and sanctuaries are developed — requires financial investment and public patience. Supporting the development of alternatives creates the conditions for captivity to become unnecessary.