Welfare Policy

Welfare of Animals Used in Advertising

Animals used in advertising campaigns face welfare risks from training, set environments, and the industry demand for docile, responsive behavior on demand.

Key Facts

American Humane has monitored animal use in filmed advertising since the 1940s
Training methods for advertising animals historically included punishment and aversion
CGI has substantially reduced the need for live animals in advertising
Exotic animals used in advertisements are often poorly cared for between shoots
Consumer pressure has successfully pushed major brands to drop animal testing claims and practices

Welfare Considerations

Animals in advertising face the same welfare risks as those in film production, compounded by shorter production schedules and less welfare oversight. Consumer demand for cruelty-free messaging has created market incentives for advertising-free alternatives.

What You Can Do

Support brands that commit to not using live exotic animals in advertising
Advocate for American Humane certification requirements in advertising contracts
Choose products from companies with documented cruelty-free supply chains
Contact brands using animal exploitation in advertising to express concern