Billions of chickens in smallholder systems in Asia, Africa, and Latin America live very different lives from industrial birds, with distinct welfare challenges and advantages.
Smallholder poultry welfare presents a different challenge profile from industrial welfare. While smallholder birds may express more natural behaviours, they face serious welfare risks from endemic disease, predation, nutritional deficiency, and lack of veterinary access. Mortality rates in unvaccinated village flocks can exceed 50% annually, largely from preventable infectious diseases. Welfare improvement in these contexts requires culturally appropriate interventions that integrate welfare and livelihood goals, recognising that farmer livelihoods and bird welfare are not in conflict. Supporting smallholder access to vaccines, basic veterinary training, and predator-resistant housing provides simultaneous welfare and economic benefits.